Email has become the most popular and effective communication mode today. The prospect or the customer can read and understand at his convenience even in their own language and comfort. The most effective method is combining the direct mail with call centre follow up. This improved the chance of deal closure.

Follow up mails are an effective tool for reminding the customers, reviving relationship with them, and clearing the queries of the clients. The email is used to introduce the product, educate about it, create preliminary interest and generate a lead.

The advantages of email service for sales are:

• Reduction of cost per qualified lead.
• Increase qualifying leads.
• Effective campaign on followed by a tele call.